client: Simmons University
project: Family of Giving Society Identities Simmons University collaborated with Rhumba to develop a set of related marks which would both tie-together and distinguish their individual donor giving society programs. We did this by adopting a standard "architecture" for each mark (circular element — vertical bar — name — all caps "SOCIETY" beneath) and constraining the color and typographic palettes. Shown below is the brochure developed to roll-out the new set. click on an image to see more detail |